Motif

The logo for apitholo is the inspiration of a talented designer who looked to discover if there was a distinctive aesthetic for the Centre for Humanity Learning.

This was done at the same time as the inquiry process for the naming of the Centre by the existing community of apithology practice. The name and logo came from the same seed inquiry and emerged together. This is our logo –

apitholo_logo_2

The motif is reflective of the seeds of a dandelion plant. Some facts about the dandelion are:

  • the plant is named after the distinctive ‘teeth of a lion’ shape of its leaves;
  • it is a member of the ‘sun loving’ daisy family Asteraceae with the genus Taraxacum;
  • the flowers produce asexually without pollination, with seeds forming identical plants;
  • the plant releases ethylene gas which advances ripening in the fruit in other plants.

We like the motif immensely as it represents some in-common themes:

“…simply stunning, mesmerising and evocative of diving into and out of in a continually renewing cycle…with a poised question about it all. Graphically delightful to see.”

“simple elegance that flows and reflects dimensionality while holding diversity uniquely! It evokes a quality of engagement with minimum structure that does not constrain but, rather, invites a rhythm of curiosity…lovely to behold and be held…”

Here are some of our thoughts about what the motif represents:

  • the centre of the logo is empty like a hub on which all turns
  • for us this represents the presence of humanity in its entirety
  • the five layers represent the five transitions in apithology practice
  • the space left represents for each their own dedicated practice area
  • the seed outside the circle is both arriving and departing
  • there is an integrity of structure and a spaciousness of form
  • the twenty four seeds in the inner ring represent the founding members
  • the 120 seeds together represent the ongoing apithology learning community

The metaphor will no doubt extend and delight, be overworked and stretched, be found to hold new meaning as yet unknown … and provide a richness to the growing identity of apitholo in its own contribution to our learning about apithology.

It is so nice to have this seed from which to begin.

apitho.seed